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Noah GershonJul 13, 2025 10:53:34 AM2 min read

Game, Set, Match – And Movement: The True Play Beyond the Court

Wimbledon 2025 is reaching fever pitch on and off the grass. Iga Swiatek has just stormed to her first Wimbledon title delivering a stunning 6–0, 6–0 “double bagel” against Amanda Anisimova in under an hour, marking the first such scoreline in a women's final since 1911. On the men’s side, Jannik Sinner dismantled Novak Djokovic 6‑3, 6‑3, 6‑4 in the semi-finals, ending Djokovic’s streak of six straight Wimbledon finals and paving the way for a blockbuster rematch with Carlos Alcaraz in today’s final. Meanwhile, teenage phenom Mirra Andreeva’s dream run ended in the semis Swiss veteran Belinda Bencic held her off after Andreeva’s spirited quarter-final surge. The heat on Centre Court is scorching, with temperatures nudging 31 °C and not just from the controversy over automated line calls, but from a relentless summer swelter that’s tested players and fans alike.

Tech Trouble: The Line Call Debate

This year, technology has taken centre stage for all the wrong reasons. Wimbledon’s fully automated line-calling system designed to bring precision and impartiality is facing intense scrutiny. Multiple players and pundits have raised concerns over dubious calls, especially during pivotal moments. Instead of clarity, the system has introduced confusion, challenging the very idea that automation equals accuracy.

 

Transport Chaos: A National Embarrassment

While matches rage inside the gates, chaos reigns outside. Thousands of fans were left stranded due to overcrowding and severe delays on the District Line. Long queues, sweltering heat, and logistical missteps turned travel into an ordeal. The fallout has been swift local MPs have slammed the situation, calling it a “national embarrassment” for an event of Wimbledon’s calibre.

The Invisible Game: Logistics That Win Matches

Amid this turmoil, a quieter but equally critical performance is unfolding one managed by elite sports travel experts like Coraaj. Their work doesn’t make headlines, but it powers the tournament. From ensuring players make it to warm-ups on time to rerouting media crews after late-night delays, Coraaj is the engine behind the event’s human movement.

Crisis? Call Coraaj

When transfers are disrupted, accommodation plans fall through, or emergency changes arise, Coraaj steps in with 24/7 support. Their on-ground teams work with military-like precision to ensure smooth arrivals, effortless check-ins, and peace of mind for athletes, VIPs, and sponsors alike. While the spotlight is on Centre Court, it's the calm, decisive action behind the scenes that often makes or breaks the day.

More Than Just Tennis

Wimbledon is about more than athletic excellence it's a test of systems, structure, and seamless experience. And as the tournament continues to dazzle, it's worth remembering that for every point won on the grass, there are a hundred moving parts off it. In 2025, it's the off-court logistics players like Coraaj who are quietly winning the tournament’s other game.

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Noah Gershon

Noah is Head of Growth at Coraaj, where he leads strategic expansion across the sports, corporate, and luxury travel sectors in the U.S and Asia. With a background in commercial strategy, venture building, and brand development, Noah brings a systems-thinking approach to scaling innovative experiences and forging high-impact partnerships. Noah holds a First-Class Honours degree from the London School of Economics and is passionate about crafting journeys- digital and real-world - that resonate long after they end.