On the eve of Ravichandran Ashwin’s arrival in Jaipur for IPL 2024, the Royals’ social team had a bold idea: greet the legend with a larger-than-life frame of his wife and kids, a heartfelt salute to his 500 Test wickets. There was just one snag. The frame didn’t exist, and the clock read less than six hours.
Sangeeta didn’t flinch. While others weighed the odds, she mapped the route. Printers were called, suppliers woken, and a courier plan stitched together in minutes. She negotiated lead times, checked proofs on the fly, and signed off the finishing, including mounting, lamination, and safe transport, before most people had finished their coffee. The brief wasn’t just speed, it was precision. The frame had to feel personal, not perfunctory.
With the print racing toward the hotel, Sangeeta moved to act two. Ashwin’s room became a quiet stage set. She coordinated with housekeeping and the social crew, rearranged the space, and rigged the setup to play a surprise video filled with messages from his teammates. Every cable, every cue, every angle, she checked them twice. The goal was simple: let him feel, from the first moment, how invested the franchise was in him.
By the time dawn stretched over Jaipur, the frame stood waiting, clean lines, vibrant color, presence that filled the room without shouting. The video test ran flawlessly. When Ashwin walked in on Day 1, the effect was immediate. He smiled, lingered, and let the moment land. Mood set. Shoulders lighter. A champion met with care worthy of his craft.
Later, he had one request: could the frame be shipped to his home in Chennai? It was the kind of ask that measures impact without a survey. Sangeeta had entered a problem and exited with something closer to a memory. The turnaround was fast, but the feeling it created was slow and lasting, a small hinge on which a big day swung.
In a sport of fine margins, Sangeeta found the inches that matter: time won back, details tightened, a first impression made to endure. She didn’t just arrange a frame; she framed the moment. And in doing so, she solved the hardest problem of all, turning logistics into love.
