2026 will mark a clear shift in how the world travels for sport and how businesses travel with purpose.
Global sporting events spread across multiple countries will turn cities into temporary hubs of commerce, collaboration, and connection. What was once spectator travel is now becoming a strategic layer of corporate mobility.
At Coraaj, we see 2026 as the year where corporate travel stops being transactional and starts being intentional.
Sport as a Business Catalyst
Sport creates moments that cut through formality. In 2026, those moments will be used to:
- Strengthen client relationships
- Bring distributed teams together
- Create high-impact leadership and incentive experiences
A shared match, a hosted experience, or a city alive with global energy offers something boardrooms can’t – authentic connection.
The New Corporate Travel Mindset
Corporate travel in 2026 is not about more trips – it’s about better ones.
Organisations are prioritising:
- Fewer but higher-value journeys
- Experiences that justify time away from desks
- Travel that blends meetings, culture, and live events
Major sports calendars provide a natural anchor for this shift turning necessary travel into memorable, outcome-driven experiences.
Cities Built for Business in Motion
Host cities are investing heavily in infrastructure, connectivity, and premium hospitality. For corporate travellers, this means seamless movement, flexible workspaces, and curated experiences all within high-energy environments where business happens organically.
These are not just destinations.
They are opportunity zones.
The Coraaj Perspective
Coraaj operates at the intersection of business travel, global events, and experience design. We help organisations move people at the right time, to the right place, for the right reason.
In 2026, travel will no longer be measured by distance or duration but by impact.
Because when business travel is designed around moments that matter, it doesn’t just move people.
It moves organisations forward.