Recent travel data shows that international tourism surged by 11% last year, with approximately 1.4 billion people exploring the globe. As travellers plan their next summer adventures, a study by digital PR agency Reboots Online analyzed online search trends and travel statistics to reveal the most sought-after European beach destinations for 2025.
| Rank | Destination | Average Monthly Searches | Cost per Person (£) | Holiday Score (/10) |
|---|---|---|---|---|
| 1 | Madeira, Portugal | 1,320,000 | £534 | 9.4 |
| 2 | Sorrento, Italy | 349,300 | £591 | 9.3 |
| 3 | Taormina, Italy | 273,000 | £709 | 9.2 |
| 4 | Palma, Mallorca | 295,000 | £477 | 8.7 |
| 5 | Cascais, Portugal | 188,800 | £656 | 8.6 |
| 6 | Rovinj, Croatia | 168,600 | £596 | 8.3 |
| 7 | Naxos, Greece | 227,700 | £343 | 8.0 |
| 8 | Hvar, Croatia | 128,700 | £592 | 7.8 |
| 9 | Barcelona, Spain | 132,700 | £529 | 7.7 |
| 10 | Menton, France | 197,250 | £292 | 7.5 |
Note: Prices reflect the average cost of a seven-night holiday package, including travel and accommodation.
Leading the list is Madeira, Portugal, with a near-perfect holiday score of 9.4/10. The island’s breathtaking landscapes and year-round pleasant weather attract over 1.3 million monthly searches. A week-long holiday averages £534, making it both popular and affordable.
Close behind, Sorrento, Italy, ranks second with a 9.3/10 score. Known for its scenic coastline and charming villages, it sees over 349,000 monthly searches, with a seven-night stay costing around £591.
In third place, Taormina, Italy, scores 9.2/10, partly fueled by its appearance in The White Lotus series. With 273,000 monthly searches, it offers a captivating blend of culture and beach relaxation, although its average holiday cost is on the higher end at £709.
Croatia is rapidly gaining popularity as a must-visit European destination, with two coastal towns making the top 10 list.
Rovinj, ranked sixth, offers a charming blend of Venetian architecture, cobblestone streets, and Adriatic Sea views. With 168,600 monthly searches and an 8.3/10 score, it is a favorite for travelers seeking culture and relaxation. A seven-night holiday here costs around £596.
Meanwhile, Hvar, in eighth place, is renowned for its crystal-clear waters, luxurious resorts, and vibrant nightlife. Generating 128,700 monthly searches, it holds a solid 7.8/10 holiday score, with an average seven-night stay priced at £592.
With its stunning beaches, historic towns, and Mediterranean charm, Croatia is cementing itself as a top destination for summer 2025. Whether exploring Rovinj’s scenic coast or enjoying Hvar’s lively ambiance, Croatia offers a perfect blend of relaxation, culture, and adventure.